One of the most disheartening things that can happen to entrepreneurs and content creators goes a little like this:

你把你的心和灵魂做某事时,或者y working hard to make it into the best possible thing it can be.

您将其释放到世界上,为人们找到它而兴奋。你刚才知道他们会喜欢的。

除了没有人这样做。取而代之的是,每个人都涌向竞争对手,向某人蜂拥而至,那些显然没有像您那样花费大量时间和精力的人。

Why is that?

It hurts to say it, but a good product with great marketing, will always be out a great product that isn’t marketed well.

该产品很重要,但是在当今繁忙的世界中,营销更为重要。

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When choosing a niche or simply measuring your business progress, it’s easy to focus on your total audience size.

我们都希望拥有尽可能多的观众。我们看到拥有数十万甚至数百万访客的网站,并思考,

“为什么那不是我?我究竟做错了什么?My content is a lot better then theirs, and look how successful they are!”

这是一种思考的危险方式,可以为您设置错误的目标。

The reality is, it is possible to make 10x the income with an audience a fraction of the size, and it’s dependent on several different factors.

Let’s look over some of these now, and prove that audience size – for the most part, doesn’t matter when it comes to online business success.

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Every action you take in business either costs you money, or it costs you time.

作为企业家,毋庸置疑,这两者都可能很低。从新的企业主在经营业务之上从事全职工作,再到无力获得额外雇用的现金短缺的公司,我们通常在没有太多表现的情况下非常稀薄。

Unfortunately, unless we change the way that we approach business, it is easy to stay stuck in this trap forever.

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You probably already know everything that you need to succeed.

而且,如果您像大多数人一样,您每天都有可能实际上并不是这样做。

I had an interesting realization the other day. When progress comes to us slower than we feel that it should, our natural inclination is to look for the reason why.

我们想知道我们做错了什么,以及为什么结果没有出现。

通过这样做,我们在机会之后抓住了机会,但永远不要坚持到他们中的任何一个足够长的时间来真正看到它们。

The funny thing is, there are no secrets. Chances are, you’ve already been told everything you need to find some initial success with your brand. I call these actions ‘The Basics’, and I’m going to share them with you here.

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What price would you sell your soul for?

What price would you pay for ‘success’? Would you trade your entire life away for a chance to make it, even if it left you miserable, and you were working in a company that wasn’t right for you?

就像一份工作一样,在不带您满意的公司工作的公司工作也没有意义,即使这会给您带来很多钱。

今年,我必须做出一个非常艰难的决定,并面对一些严厉的现实。

近5年后,我离开了我的电子商务公司,回到了我的根源 - 建筑和营销online businesses, that don’t require my constant presence in order to grow and thrive. I’ll be providing strategic guidance to the new people running it, but it will no longer be my day-to-day focus.

I believe that有可能建立一个有助于支持您一生的业务,而不是消费它。

When you realize that your business model is simply not going to fit into the life that you want and there’s no way you can make it work, it’s important to recognize that and make the appropriate changes.

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无论您在企业家旅行中的位置如何,您都可能从已经拥有的东西中获得更多。

Two people, with the same exact resources – time, money, knowledge, etc can take the same exact business, yet experience drastically different results.

可悲的是,即使我们的时间或预算有限,我们大多数人的进步也比我们的进步要慢得多。

Why is that?

最常见的是,这取决于心态。

The average person experiences thousands of thoughts every hour. What we allow ourselves to think and believe has a lot more of an effective than we realize. Positivity, optimism and self-belief will not magically make you successful, but there are真实的self-limiting beliefs that affect business owners, and have direct, measurable negative consequences.

In this article, I’m going to address some of these limiting beliefs with you – and show you how reframing some of your thoughts can yield tangible improvements for your company. Funny enough, these are all thoughts I’ve had myself at some point!

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